Special Seminar: Amory Lovins

Co-Founder, Chairman, and Chief Scientist

Rocky Mountain Institute

Reinventing Fire:  Bold Business Solutions for the New Energy Era

March 21, 2012 | 1:30pm | 1414 Bren Hall, The Bren School, UCSB

Co-presented with the Bren School of Environmental Science & Management and the Environmental Studies Program

Amory Lovins

Amory Lovins is widely considered among the world's leading authorities on energy, especially its efficient use and sustainable supply.  As Chairman and Chief Scientist of the Rocky Mountain Institute, Lovins pioneered the concept of "soft energy paths" involving efficient energy use, diverse and renewable energy sources, with special reliance on "soft energy technologies" such as solar, wind, biofuels, geothermal, etc., matched in scale and quality to their task, and widely accessible across society.

Lovins' most recent work, "Reinventing Fire: Bold Business Solutions for the New Energy Era" offers market-based, actionable solutions integrating transportation, buildings, industry, and electricity. Built on Rocky Mountain Institute's 30 years of research and collaboration in all four sectors, Reinventing Fire maps pathways for running a 158%-bigger U.S. economy in 2050 but needing no oil, no coal, no nuclear energy, one-third less natural gas, and no new inventions. This would cost $5 trillion less than business-as-usual-in addition to the value of avoiding fossil fuels' huge but uncounted external costs.

In his lecture, Amory Lovins will demonstrate how business can become more competitive, profitable, and resilient by leading the transformation from fossil fuels to efficiency and renewables. This transition will build a stronger economy, a more secure nation, and a healthier environment.

Amory Lovins, a consultant physicist, is among the world’s leading innovators in energy and its links with resources, security, development, and environment. He has advised the energy and other industries for four decades as well as the U.S. Departments of Energy and Defense. His work in 50+ countries has been recognized by the “Alternative Nobel,” Blue Planet, Volvo, Zayed Future Energy (Runner-Up), Onassis, Nissan, Shingo, Goff Smith, and Mitchell Prizes, the Benjamin Franklin and Happold Medals, MacArthur and Ashoka Fellowships, 11 honorary doctorates, honorary membership of the American Institute of Architects, Foreign Membership of the Royal Swedish Academy of Engineering Sciences, honorary Senior Fellowship of the Design Futures Council, and the Heinz, Lindbergh, Jean Meyer, Time Hero for the Planet, Time International Hero of the Environment, Popular Mechanics Breakthrough Leadership, National Design, and World Technology Awards. A Harvard and Oxford dropout and former Oxford don, he has briefed 20 heads of state and advises major firms and governments worldwide, recently including the leadership of Coca-Cola, Deutsche Bank, Ford, Holcim, Interface, and Wal-Mart.

He cofounded in 1982 and serves as Chairman and Chief Scientist of Rocky Mountain Institute (www.rmi.org), an independent, market-oriented, entrepreneurial, nonprofit, nonpartisan think-and-do tank that creates abundance by design. His most recent visiting academic chair was in spring 2007 as MAP/Ming Professor in Stanford’s School of Engineering, offering the University’s first course on advanced energy efficiency (www.rmi.org/stanford). The latest of his 29 books are Small Is Profitable: The Hidden Economic Benefits of Making Electrical Resources the Right Size (2002, www.smallisprofitable.org), an Economist book of the year blending financial economics with electrical engineering, and the Pentagon-cosponsored Winning the Oil Endgame (2004, www.oilendgame.com), a roadmap for eliminating U.S. oil use by the 2040s, led by business for profit. An anthology from his 1968–2010 work, The Essential Amory Lovins, is in press (2011, Earthscan, London). His 31st book with a large RMI team, Reinventing Fire, to be published in autumn 2011, is a detailed roadmap for eliminating U.S. oil and coal use by 2050, led by business for profit. In 2009, Time named him one of the 100 most influential people in the world, and Foreign Policy, one of the 100 top global thinkers.

Directions to Seminar:
The Bren School is on Lagoon Road, between Harold Frank Hall and the Marine Sciences Building. UCSB requires visitors to observe parking regulations and have a valid parking permit while parking on campus. You will be ticketed without a permit. See interactive parking map for details. Visitor parking is available in the yellow lots all day and in the green lots after 5pm (see campus map). Visitor parking structure 18 is closest to the Bren School. Payment options are Visa, MasterCard, cash, or campus Access card. Pay stations do not give change.

Driving to UCSB from the south
Take Highway 101 to the Highway 217/Aiport/UCSB exit. Highway 217 will lead you directly to the Henley Gate entrance of UCSB. Take the right fork of the traffic circle onto Mesa Road. Make a left on Ocean Road and then a left into Parking Structure 18.

Driving to UCSB from the north
Take highway 101 south to the Los Carneros Road exit; turn right onto Los Carneros and follow across Hollister Avenue (the third stoplight) to the fourth stoplight, Mesa Road. Turn left. Mesa Road will take you directly onto campus. Make a right on Stadium Road, the stop sign near the fire station. Make a slight left onto El Colegio Road and then a right onto Ocean Road. 

For your convenience, you may also visit the Information Kiosk to pick up guest parking permits, campus maps, and campus information. The kiosk is open on weekdays from 7:30am to 5:00pm. Please stop by, or call (805) 893-5298 to have your questions answered by telephone.

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