Amory Lovins- Reinventing Fire: Profitable Solutions to Climate, Oil, and Proliferation
Reinventing Fire: Profitable Solutions to Climate, Oil, and Proliferation
Public Lecture by Amory Lovins
Cofounder, Chairman, and Chief Scientist
Rocky Mountain Institute
March 5, 2010 | 2:00pm | FREE
Corwin Pavilion, University Center, UCSB
Amory Lovins is widely considered among the world’s leading authorities on energy—especially its efficient use and sustainable supply—and a fertile innovator in integrative design. As Chairman and Chief Scientist of the Rocky Mountain Institute, Lovins pioneered the concept of “soft energy paths” involving efficient energy use, diverse and renewable energy sources, and special reliance on “soft energy technologies” based on solar, wind, biofuels, geothermal, etc., matched in scale and quality to their task, and widely accessible across society.
Built on 27 years of innovation, “Reinventing Fire” is the Rocky Mountain Institute’s most ambitious project to date. “Reinventing Fire” aims to create a clear and practical vision of a fossil-fuel-free future for the United States, backed up by quantitative analysis, and to map a pathway to achieve that future, led largely by business. This vision and pathway will offer a message of hope, put the spotlight on leaders, catalyze others to act, and inform and help to catalyze innovative policies.
In his lecture, Amory Lovins will demonstrate how “Reinventing Fire” can change minds and clarify choices by showing what exists, what works, what makes sense and makes money, and what can change the world.
Amory B. Lovins, Rocky Mountain Institute's Cofounder, Chairman, and Chief Scientist, is a consultant experimental physicist educated at Harvard and Oxford. He has received an Oxford MA (by virtue of being a don), ten honorary doctorates, a MacArthur Fellowship, the Blue Planet, Volvo, Heinz, Lindbergh, Right Livelihood ("Alternative Nobel"), World Technology, National Design (Design Mind), and Time Hero for the Planet Awards, the Benjamin Franklin and Happold Medals, and the Nissan, Shingo, Mitchell, Jean Meyer, and Onassis Prizes. He is an honorary member of the American Institute of Architects, Foreign Member of the Royal Swedish Academy of Engineering Sciences, Fellow of the Royal Society of Arts, and Honorary Senior Fellow of the Design Futures Council. He has lately led the redesign of over $30 billion worth of facilities in 29 sectors for radical energy and
resource efficiency. He has briefed 20 heads of state, held several visiting academic chairs (most recently as 2007 MAP/Ming Professor in Stanford University's School of Engineering), written 29 books and hundreds of papers, advised the U.S. Departments of Energy and Defense, and consulted for scores of industries and governments worldwide. The Wall Street Journal named Mr. Lovins one of 39 people worldwide "most likely to change the course of business in the '90s"; Newsweek, "one of the Western world's most influential energy thinkers"; Car magazine, the 22nd most powerful person in the global automotive industry; and Time, one of 2009's 100 most influential people in the world.
The College of Letters and Science Critical Issues in America series, the Department of Environmental Studies, the Institute for Energy Efficiency, the A.S. Environmental Affairs Board, and
the Santa Barbara Community Environmental Council
Directions and Parking
Corwin Pavilion in the University Center at UC Santa Barbara (see campus map). Please plan to arrive a little early as it is approximately a 10 minute walk to Corwin Pavilion from the parking lots. UCSB requires visitors to observe Parking Regulations and have a valid parking permit while parking on campus. You will be ticketed without a permit. See interactive parking map for more information.
Driving to UCSB from the south
Take Highway 101 to the Highway 217/Aiport/UCSB exit. Highway 217 will lead you directly to the Henley Gate entrance of UCSB. There is a traffic circle just inside the gate. Take the right fork onto Mesa Road. Follow Mesa Road to the third stoplight, Ocean Road, and turn left. Turn left again at the first stoplight and park in lot 16 to the left or in lot 18, the parking structure to the right. Parking permits can be purchased on an hourly basis from vending machines in the parking structure and must be displayed in the front dashboard of your automobile. Additional visitor parking can be found in lots 22 and 23 off of Ocean Road (see campus map).
Driving to UCSB from the north
Take highway 101 south to the Los Carneros Road exit; turn right onto Los Carneros and follow across Hollister Avenue (the third stoplight) to the fourth stoplight, Mesa Road. Turn left. Mesa Road will take you directly onto campus. Continue straight on Mesa Road past the stop sign near the Fire Station. Turn right on Ocean Road, then turn left at the first stoplight. Park in lot 16 to the left or in lot 18, the parking structure to the right. Parking permits can be purchased on an hourly basis from vending machines in the parking lot and must be displayed in the front dashboard of your automobile. Additional visitor parking can be found in lots 22 and 23 off of Ocean Road (see campus map).
Please pay at the parking vending machine by following instructions on the dispenser. Payment options are Visa, MasterCard, cash, or campus Access card. Pay stations do not give change. Prices are $4 for 2 hours, $5 for 3 hours, $6 for 4 hours, and $8 for the day.