America's Untapped Energy Resource: Boosting Efficiency

By Michael Grunwald on December 31, 2008

It's a simple concept: wasting less energy. Or more precisely, consuming less energy to get the same amount of heat for your shower, light for your office and power for your factory. It turns out to be much less expensive, destructive and time-intensive to reduce demand through efficiency than to increase supply through new drilling or new power plants.

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http://www.time.com/time/magazine/article/0,9171,1869224,00.html