Exploring Global Energy Demand

Exploring global energy demand

An interactive graphic examines the growth of global energy and petroleum demand based on scenarios accounting for GDP and other factors, including the potential reduction in demand through increased energy productivity.

JUNE 2009

Source: McKinsey Global Institute

This interactive graphic, based on research from the McKinsey Global Institute, calculates energy and oil demand in 2010, 2015, and 2020, using key variables, such as energy productivity and GDP growth. As the graphic illustrates, GDP is the most important factor affecting short-term demand for both oil and energy...

For full text and interactive graphic see:

http://www.mckinseyquarterly.com/Economic_Studies/Productivity_Performan...